Social Media Implementation in the Real World
When you operationalize social media feedback at a $4B company, pointed questions such as ROI, social media organizational structure, and channel management come to the forefront quickly. Learn how Scotts Miracle-Gro utilizes new social media technologies to collaborate integrated outbound marketing and inbound customer service “voice of the customer” messaging to build our brand, increase revenue and retention, as well as seed innovation.
Beth Dockins is the Director of Customer Service for Scotts Miracle-Gro’s LawnService Division and will guide us through the strategy and tools for answering questions you have to successfully integrate your social media initiatives for both large and small companies.
Date: Wednesday, September 7, 2011
Time: 7:30 am – 9:00 am
Location: Columbus Metropolitan Library, 96 S. Grant Ave. , Columbus, OH 43215
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