‘Business’ Archives
How to Keep Your Blog Alive
Do you have a blog gathering dust? Is it on life support, barely getting by? Was your last post four months ago? If you answered with a sheepish "Yes!" then this post is for you. Many who start a blog may not anticipate the challenges that come along with blogging. It's easy to look at Seth Godin (who cranks out a post a day) and think, [...]
Thursday Twit Tip: Listen To & Reward Your Fans!
Hey, did YOU HEAR that?!?!?! One of the biggest turn off's on Twitter is companies that "MONOLOGUE" vs. "DIALOG!" You know broadcast! So here is a simple solution to find out who in your fan base is listening and reward them for that! Ready, wait for it... ASK your fans what their favorite product or service is that you supply. [...]
Hey, Mr & Ms. Customer; I AM OVER HERE!
More Customers For Your Company One of the most pressing concerns for most local companies today is how to get more customers. The phone just is not ringing enough; there aren’t enough new contacts and referrals. Angie Meeker shared a great previous post on Google Places, The Place To Be how more customers can find you thru a good Google [...]
What if Worms Had Guns: Stop Letting ‘What If’ Stop You
I've heard this somewhere before! Often when I am speaking about social media, whether it is one-on-one or to an audience while on a panel, I am asked the same sorts of questions. One of the common questions I receive is “What if…" “What if…” is one of my favorite types of questions. I say this sarcastically because I do not [...]
Ask, Just Don’t Expect
Networking is tough business. Attending events, making connections, and helping people out as much as you can takes a lot of time. Sometimes you might be tempted to wonder if its worth the effort. You might start to think about what you can get out of it. Don’t. Seriously. Don't. A hard truth about networking is that it works best for you [...]
Will the News Business Turn Around?
Communication professionals are an interesting lot to be sure. It is a profession made up mostly of English or journalism majors who, at one time, aspired to solve the world’s problems by shining a light like Woodward and Bernstein. Communications types also have competitive Type-A personalities (to put it delicately). As we all know, this [...]
Google Places, The Place To Be
Ask any real estate agent or former Lebron James fan, and they'll tell you location is everything. What is more valuable to your local business, being found on Google when someone searches for "Bank" or being found on Google when someone searches for "Bank+Delaware, Ohio"? Google says now that 40% of their searchers look for a query plus a [...]
What Message Are You Giving Without Saying a Word?
Like It Or Not, People ARE Watching... My background is communication art. Ever since I was a small girl, I have been an observer of human behavior and interaction. In college, I gravitated toward a major in Communication Art because quite simply, I love to talk. But I also love to listen and watch. And watching is where you can learn much about [...]
How to land THAT job using Social netWorks!
Social netWorking is MORE THAN meeting "Online!" The last thing this world needs is a few more selfish people, but the truth in social netWorking is that it's all about who knows YOU and not the age old "It's who YOU know". How many people have heard your name if mentioned in a conversation? Who have you connected with online - with a personal [...]
Foursquare Fun, Business None
Foursquare has been bouncing around the social media world the past couple of months and really got a bump when Mashable's Pete Cashmore announced on CNN "...you may wonder which social-media service will become tech's poster boy in 2010. Among the Web's early adopter set, the answer is nearly unanimous: Foursquare." Wow that's a ringing [...]
