DelCo Profit Builders Invites Community to Visitor’s Day

bni-utah-networking

DelCo Profit Builders, a chapter of the international networking organization BNI, will hold a visitors’ day on Tuesday, April 28, at 8 a.m. the Council for Older Adults in Delaware, Ohio. Continue reading

Otterbein University Students Host 5k for K-9 Cancer Run/Walk.

Dogs and dog lovers are invited to participate in the family-friendly 5K for K-9 Cancer Run/Walk from 9:30 a.m.-1:30 p.m. on Saturday, April 26, at Otterbein University’s Cross Country course, 350 N. Cleveland Ave. Registration begins at 9:30 a.m. and the race starts at 10:30 a.m.  The entry fee is $20 without receiving an event t-shirt or $25 with an event t-shirt. The event is open to the public and all proceeds benefit the MedVet Charitable Foundation.
The 5K for K-9 Cancer Run/Walk is organized by Otterbein students, who hope it will educate and raise awareness for canine cancer in central Ohio. Their goal is to raise at least $10,000, with all of the proceeds earmarked for clinical investigation of the diagnosis and treatment of canine cancer. In addition to the 5K, the event will feature contests, an obstacle course challenge, silent auction, educational materials, informational presentations, exhibitors, and family-friendly activities like inflatable games and paw print art.
The event was inspired by Hilary Seif, a current Otterbein employee and dog owner who lost her golden retriever, Newman, to cancer in the summer of 2013. Canine cancer affects one out of every three dogs; more than half of them will die as a result. Cancer is the leading cause of death in dogs over the age of 10. The warning signs of cancer in dogs are similar to those in people, including lumps or bumps; wounds that don’t heal; any kind of swelling; enlarged lymph nodes; lameness or swelling in the bone; and abnormal bleeding. But sometimes there are little or no signs in the early stages of the disease.
With the help of Otterbein University’s .edu/Events/5kk9cancerrunwalk.

IT's ALIVE!

Kind of, currently I am working on www.DelawareO.com,  “All Things Delaware, Ohio.” This is a cross of community information dissemination and entertainment.

As of last night, we are in discussions to bring this site back to life. A partner has been found, heads have been put together, and we will bring life to the Central Ohio Network once again.

As they say, Stay Tuned!

How / Why My Family Celebrates Memorial Day.

In Honor of Marine PFC Christian D. Gurtner, 19 years old.

Died April 2, 2003.

One of the first Ohio Causalites in Operation Iraqi Freedom.

Christian D. Gurtner

Christian left behind a baby daughter, a mother, father, grandmother, sister’s, countless aunt’s, uncle’s, cousin’s & friend’s.

You are dearly loved and terribly missed!

October Web Analytics Wednesday

Eric Peterson, creator of Web Analytics Wednesdays, will be speaking!

Eric Peterson — creator of Web Analytics Wednesdays, author of two books on web analytics, creator of the Analysis Exchange, and all around brilliant and neighborly guy, is going to be here! In Columbus!

October’s (always free!) event is sponsored by Foresee Results and will include heavy appetizers and a drink or two.

Date: October 4, 2011

Time: 6:30 pm – 8:30 pm

Location Barleys Smokehouse and Brewpub, 1130 Dublin Road, Columbus, Ohio

RSVP Click here!

Skyline Chili Connoisseur Club September Luncheon

It’s Skyline Time! Free Cheese Coneys for all attendees!

Date: September 15, 2011

Time 11:30 am – 1:00 pm

Location: Skyline Chili on Bethel Road, 2054 Crown Plaza Dr., Columbus, OH

RSVP: Click here!

September Social Media SIG Meeting

Social Media Implementation in the Real World

When you operationalize social media feedback at a $4B company, pointed questions such as ROI, social media organizational structure, and channel management come to the forefront quickly. Learn how Scotts Miracle-Gro utilizes new social media technologies to collaborate integrated outbound marketing and inbound customer service “voice of the customer” messaging to build our brand, increase revenue and retention, as well as seed innovation.

Beth Dockins is the Director of Customer Service for Scotts Miracle-Gro’s LawnService Division and will guide us through the strategy and tools for answering questions you have to successfully integrate your social media initiatives for both large and small companies.

Date: Wednesday, September 7, 2011

Time: 7:30 am – 9:00 am

Location: Columbus Metropolitan Library, 96 S. Grant Ave. , Columbus, OH 43215

RSVP: Click here!

Volunteer Op: Giant Eagle Multi Sports Triathlon.

Volunteering IS Athletic!

The Giant Eagle Multi Sports Triathlon will take place this weekend at Alum Creek State Park from 5 am to 10 am at the Beach.  (Saturday is a women’s race only.)

When?

Volunteers are needed on Saturday, July 30th, and Sunday July 31st.

How can I help?

Volunteers will help with registration, body marking, handing out chips to compute time, and will man the water aid station.  Up to 20 volunteers are needed each day.  Volunteers must be 16 years or older.

How do I Get Involved?

Please contact Josh Dwine at 724-630-5757 or email volunteer@hspracing.com.

“The Now Revolution” Blogging Book Club. Shift 2: Find Talent You Can Trust.

Hope everyone had a wonderful 4th of July holiday!

Welcome back to our Blogging Book Club discussion of “The Now Revolution.” We are now in Shift 2, where Jay and Amber discuss finding the right talent to represent your business and act as stewards of your culture.

I love the list outlined on pages 37-38 that detail what a social media role might entail. Perhaps the most important point in this Shift (in my opinion) is that none of the responsibilities speak specifically to social channels. I can’t tell you how many times I see job descriptions that require candidates to be proficient in Facebook and Twitter. Channels evolve. It’s far more important to have someone on your team that can apply social tactics in ways that align with business objectives… utilizing an array of tools that may be appropriate for the approach at hand.

A few weeks ago, I had the opportunity to present a social media overview to some public relations students at Ohio University. I shared the below list with them, as these are questions I typically ask myself when considering a candidate who wants to work in social marketing:

  • Has she managed a project, product launch, or marketing campaign before?
  • Can he write effectively and persuasively?
  • Does he maintain his own blog and is active on Facebook, Twitter, and LinkedIn?
  • Does she understand marketing concepts like branding, buyer personas, consumer awareness, and lead generation?
  • Can she identify social media metrics to measure impact of social media activity on business goals?
  • Is she familiar with multiple social media channels such as blogging, social networks, social bookmarks?
  • Does he know how to effectively perform research online?
  • Can he describe the process of social media marketing to someone unfamiliar with the subject?
  • Can he measure, analyze, and recommend different types of social media activity and why it makes sense to use different tactics in different situations?
  • Does she know how to increase fans and followers on social networks by listening and engaging?

I’ve found that targeting talent with these abilities result in a much more nimble, efficient and effective team.

Now. Let’s get talkin’!

Please share your responses via the comment field below. Number your answers so that we know which questions you are addressing. Feel free to answer all, or just a few that interest you the most.

  1. Would you hire a “generalist,” rather than someone who specializes in a particular channel or type of marketing tactic (e.g., public relations, social media, etc.)? The concept seems to make sense, but how easy or difficult is it to find these people? How do you identify in the span of a few interviews that they bring the right mix of talents to the table?
  2. How do you know when someone is a right fit culturally? What are some of the questions you might ask in an interview to get to that answer? Or, what might you look for in their social profiles that would be a strong “right fit” indicator?
  3. What are your thoughts on Jay and Amber’s list of responsibilities for a social media role (p. 37-38)? Thoughts on my list of questions to identify the right social marketing talent? Anything to add to either list?

For next week: Read “Shift 3: Organize Your Armies.”

"The Now Revolution" Blogging Book Club. Shift 1: Engineer a New Bedrock.

Hey all! Welcome to Week 1 of our Blogging Book Club discussion of “The Now Revolution.” This week, we tackled Shift 1: Engineer a New Bedrock and hopefully have all kinds of juicy insights to share.

In Shift 1, Jay and Amber waste no time getting down to business. They are quick and direct in stating that a successful social strategy can most effectively be realized within a real-time culture that embraces and nurtures adaptability, participation and empowerment, among other key elements.

I appreciate their focus on business intent as a prime driver of the “aftertaste” that is left by a brand and its experiences. Perhaps more important than an organization’s intent are the employees that execute it. Jay and Amber articulate what we all know but too often forget: that if your people are not advocating for your purpose, your culture is not a thriving one. And as a result of the social web’s transparency, consumers will see right through the façade. Let’s be honest…

No one gets excited about doing business with a disingenuous or “meh” brand.

I’ve always been fascinated by the concept of synergy in business – that is, the notion that “the whole is more than the sum of its parts.” To me, achieving synergy within the context of business in the online world means finding synchronicity between a business’ mission or purpose (or its intent) and its online actions and interactions (how employees live out the intent). As Jay and Amber point out, a culture that exhibits solidarity, demonstrated trust, feedback loops, diversity and reward systems is what fuses these two together.

A brand’s culture is what creates or hinders synergy.

Why does synergy matter? When a business achieves it, it is often able to pivot that into a competitive advantage. For example, let’s say you make the best, most differentiated widget in your industry. If you can now leverage the synergy created by your culture in a way that enables you to:

  • tend to service issues,
  • answer questions,
  • meet customers in their “moment of need,”
  • in their channel of preference,
  • in a manner that competitors cannot easily copy or neutralize

Boom! You have the makings of a competitive advantage.

Synergy is often sustainable because it is based on the unique characteristics of an organization (your culture and intent!).

So those are my musings. Now, for yours. Here are some questions to guide your responses:

  1. Generally speaking, what were your reactions to Shift 1?
  2. What are the top three traits you value in a potential employer?
  3. To bake a culture right into your business (a la Ritz-Carlton), what steps can you take on a smaller scale if you don’t have the advantages of scale or other expendable resources at your fingertips?
  4. What do you think about the feasibility of an Idea Lab concept in your organization? What are your ideas to put a plan in place to activate the ‘good’ ideas and table the ‘not-so-good’ ones (without discouraging participation)?
  5. What section(s) of the Culture Quiz are currently the most prohibitive to achieving an honest, real-time culture in your organization? What actions can you take to address and repair two or three items that you think could really impact your culture?

What say you, readers?